Scantrust: Product QR Codes & SaaS Solutions

The Story:

What if we can instantly verify any product in the world? This is my story with Scantrust.

👨‍🎨 Founding Designer

Everyone deserves to know if the product they buy is genuine — this simple, powerful idea sparked the birth of Scantrust. The core problem Scantrust set out to solve was the global issue of counterfeit products.

In 2014, I met the founders in a Shanghai co-working space and something clicked. I joined as the founding designer, turning their idea into tangible interfaces and workflows. Since then I’ve participated in every aspect of Scantrust’s product development and company growth.

🧗 The Hustle & The Growth

Right from the get-go, I became the glue between teams—sales, engineers, marketers—bridging the technical and non-technical through my carefully prepared design specs and Q&A meetings. I quickly became a key connector across almost everyone in the company.

My role in building this global startup was beyond design — it meant navigating timezone chaos, translating business needs into design, and stepping up as an unofficial product manager to keep every mission moving forward.

Within the company, I ran the company-wide global meeting every other week from 2015 to 2019. Within the product team, my leadership developed significantly as I:

Always took initiative to draft documents that aimed to organize, guide, and improve the overall efficiency of cross-functional collaboration across iOS, Android, Web, QA, and Core Tech teams.
Mentored 3+ junior product designers and 7+ interns over the years.

🌏 From Prototypes to Global Impact

When a Fortune 500 client adopted us as a registered supplier, it validated our sleepless nights. It was deeply fulfilling to witness my designs and efforts evolve from prototypes and demos into impactful real-world products.

Today, Scantrust connects billions of products and empowers millions to shop and consume safely. For me, it’s proof that small teams—through persistence and collaboration—can build solutions that bring positive changes to people's lives.

The Challenge:

Big Picture POV:

There was no playbook for designing a brand-new platform. Everything had to be built from scratch. I had to lean heavily on my ability to learn fast and adapt on the fly.

On the Ground POV:

The challenges evolved as the company grew.

Designing complex systems for B2B2C and B2P (Professionals with domain-specific knowledge).
Moving fast—trusting intuition, testing features, scrapping what didn’t work, and iterating quickly.
Demos, demos, demos! Lots of demos :)

Balancing customization for paying clients with the need to keep the product scalable (customization vs scalability).
Shifting to a more data-driven approach: deeper user research, more testing.
Barrier of change gets higher as the product matured and more customers came on board.

The Platform:

The Scantrust platform is designed to provide a complete QR code solution for global brands.

To understand my work at Scantrust, one must first understand the platform’s 3 fundamental pillars that I’ve contributed to: Core Technology, Digital Products, and Physical Products.

1. Core Technology

While I’m not directly part of the Core Tech team, I worked closely with them in the early years to translate this complex, patented machine learning anti-counterfeit technology into something tangible and understandable for real-world users who are brand owners, business managers, and consumers.

My involvement in Core Tech includes:

Authentication UI & SDK

Designing how end users scan and verify the Scantrust QR code within seconds. Countless prototype iterations and updates of the authentication UI in the Scantrust SDK for Android, iOS, and PWA applications.

The Printer App

Designed for printing operators at the print manufacturer, it manages the calibration (AI training) of new printers, print orders from brand owners, and quality control of secure QR codes during production.

Non-technical Comms

Designing key graphics and animations to make complex machine learning concepts and AI core technology digestible for internal teams and external stakeholders across apps, websites, and marketing materials.

Implementation Expertise

Provide brand owners with expert guidance informed by a deep understanding of the Scantrust secure QR code specs when it comes to printing and incorporating them into client product labels or packaging design.

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2. Digital Products

I led the end-to-end UI and UX design for the entire Scantrust web and mobile systems, including the Customer Login Portal (B2B), white-label software, windows application for industrial use, and the core digital products/offering listed below:

Enterprise QR Code Generator

Built-in intelligent redirection engine.
Non-coding environment.

QR Code Landing Page Builder

No-code tools designed for SMBs.
Scalable landing page designs.

Branded Mobile Apps

iOS, Android, Web, WeChat
Key account meetings
Production-ready design assets

Supply Chain Workflow App

Batch Scan/NFC UX
Parent-child Code Association
Task Management

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3. Physical Products

Scantrust’s physical products are the printed Secure QR codes, which are essential catalysts connecting tangible goods to Scantrust's digital platform, enabling a range of solutions from authentication and traceability to compliance and customer engagement.

I designed a wide range of Security Labels, i.e. Anti-Counterfeit Labels, which feature technologies such as the ScanTrust Secure QR codes to prevent fakes and ensure product integrity.

Anti-counterfeit Technologies

I’ve experience designing and working with these Anti-counterfeit Technologies:

Holograms
Tamper-evident features (“void”, self-destructing)
Special inks and printing (heat, UV, infrared)
Serialized barcodes or QR codes (tracking, tracing, individual product authentication)
RFID/NFC tags/chips
Micro-text or nano-text

State-of-the-art Security Labels

WWF Gifts

Traceable Security Label for Authenticity

WWF Gifts

Unique Label Design

Middle School Textbooks

Oxford University Press Pakistan

Covid-19 Response

Rapid Test Kit

Genuine Medications

Pharma-Tech in Nigeria

Medical Gloves

High-Performance During Pandemic

DuPont Water Filters

Residential & Industrial Product Lines

TASA Fishmeal

Quality Certificate

Inspection Certificate

SGS Singapore & APAC

Wine Label

Multiple Secure Features Built-In

Coffee Beans

Fair Trade and Sustainability

Vorsteiner Luxury Wheels

Authentication for Personalized Wheels

Zippo One Label™

Limited Edition Zippo Lighter

Zippo One Label™

Design Variant Under UV Light

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The Impact:

Nowadays, Scantrust connects billions of products. I’m proud to share that millions of people have interacted with the digital and physical designs I made or contributed to.